Dear Clients & Potential Customers,
Digital marketing has changed rapidly over the last decade, yet my commitment to my clients has remained the same. First and foremost, my job is to work with advertisers to create efficient and effective campaigns. I pride myself on making sure our marketing programs give our advertisers the best return, even when it is not in the best short-term financial interest of INO.com. We know that when we think “big picture,” we protect our clients and preserve long-term relationships. This strategic decision has allowed us to work with some of the same clients for over a decade.
Many financial publishers will exhaust their email lists, super stack their co-reg offers, and will squeeze in as many display advertisements as their page will allow. Although these publishers may see a short-term bump in revenue, campaign statistics will suffer, and eventually, advertisers will walk away. Why do they do this? To me, it makes no sense to boost billing in one month if it will negatively affect revenues for months to come.
I love working at INO.com because they will not box out clients to grab for a few extra dollars. Instead, with my Technical Director and team, we’ve been able to create technology to get the most out of our inventory and database. In addition, we set restrictions that max ROI and performance for our clients. We have unparalleled targeting capabilities which match highly-qualified, active traders to brokerage and trading services.
We’ve created this blog just to share tips with financial marketers and explain how to best utilize INO.com’s marketing programs. If you have any questions, would like to learn more about our advertising programs, or wish to request a proposal, please click the “Contact” tab and send me a message.
Merry marketing,
Bob Fladung
Director of Advertising
INO.com, Inc.