November Openings – Top Stocks Sponsorship!

New advertisers and current ones alike will be thrilled to hear that we have a few Top Stocks Sponsorship positions left in November. These sponsorships won’t be TopStocks 400x276available for long and this position is typically sold out months in advance. These will be sold on a first-come, first-serve basis.

Please contact me for the open November Top Stocks Sponsorship dates. 

This sponsorship position is located at the top of our daily Top Stocks email, which goes out by request to over 111,000 traders. This list shares the top 10 trending stocks for the day based on our proprietary technology and is a perfect opportunity for trading-related products, newsletters, and equities brokerage firms.

Shoot me a message to reserve your sponsorship.

Best,


Bob Fladung
Director of Advertising
INO.com, Inc.

 

Improving Deliverability and Optimizing Email Lists

As an email publisher, we have a responsibility to our clients to follow best practices to ensure email deliverability and reduce advertiser budget loss.

While this takes manpower, resources, and does not always add to our bottom line, it’s imperative that we protect those that we do business with, as well as defend the list and database that we have worked so hard to build. If we lose our email integrity, we lose everything. 

To protect and optimize our list, we…

1) Only Send Third-Party Messages To Consenting Individuals 

When we offer a complimentary service or resource, we make it clear that individuals may receive third-party offers if we believe that the user would be interested in them. This permission-based (opt-in) technique builds trust and sets expectations for the relationship with our subscribers. 

2) Employ Proper List Hygiene & Value CAN-SPAM Compliancy

We clean our lists often and filter our inactive subscribers using email provider feedback loops and also monitor abuse complaints.

If we have a subscriber report abuse, we immediately flag them and remove from any and all email subscriptions. This process boosts open rates, click-through rates, and conversion rates for our advertisers and internal messages. 

3) Limit Our Monthly Sends & Ensure Quality

In order to maintain user loyalty and interest, we think it’s imperative to provide a proper balance between our valuable content and any third-party messaging. Therefore, we set a strict monthly cap for any external dedicated sends. Although this means passing up revenue, we know it improves results for our advertisers, in turn making them long-term customers. 

4) Maintain Vendor Relationships & Manage Reputation

Our Technical Director, David Maher, has proactively managed email services and has maintained personal contacts with major email providers to keep whitelisting and good reputation a major priority. With that said, INO.com boasts long-term consistency with exclusive email server ownership. Reputation is also audited through Return Path Certification and monitoring services. 

What this means for you is high deliverability for your email order.

Unlike many publishers, we do not inflate our list volume by including dead contacts in our list counts. You will get the most out of your ad dollars and a greater return on investment from a reputable publisher!  We are proud of our email integrity and will continue to protect one of our most precious assets through best practices and dedicated proactive management.

Call me to chat about our email availability!

Best, 


Bob Fladung
Director of Advertising
INO.com, Inc.

Last Call – October 31st Opening

We have one last opening for our Daily Market Commentary & Analysis Email sponsorship for October 31st! Halloween is a perfect time to test out this position.

Small MarketThis will be sold on a first come, first serve basis. Call or email me right now to reserve this position!

These emails are sent out to over 100,000 traders by request. This morning and evening email share key events to watch for, examine charting setups, and provide commentary and analysis on a number of markets.

The advertiser message is prominently displayed at the top and middle of the email.

Best,


Bob Fladung
Director of Advertising
INO.com, Inc.

Dedicated vs. E-Spon. What makes sense for you?

You have a message that you want to market externally. What is the most effective avenue to promote your offer?

If you think email marketing is the best choice, you’ll need to decide whether a dedicated email or an email sponsorship is the optimal way to move forward.

Several factors will help determine the answer. You may want to ask yourself:

Conversion Metric – Are you looking for direct sales, traffic, or leads?

Dedicated Emails

  • May perform better for higher-bar conversions like full contact lead generation or direct sale.
  • Typically performs well for low-bar traffic or lead generation campaigns.
  • Can offer strong exposure for branding campaigns.
  • The publisher should be able to provide a solid average open rate for the particular content piece (opposed to the unknowns of a dedicated open rate).

Email Sponsorships

  • Open rates will vary depending on the subject lines and email client preview of previously dropped creatives.
  • Your ad will be seen by those actively engaged with the email promotion.
  • Distraction-free as you are the only offer.
  • Can drive sales or bring an influx of leads in a relatively short timeframe.

Available Creatives

Dedicated Emails

  • Publisher will typically need a subject line, HTML code, text backup, seed list, and preferred send time (if offered)
  • Specs can vary greatly between publishers.

Email Sponsorships

  • Typically will need less creative lead time.

Budget

Dedicated Emails

  • Typically priced on a cost-per-thousand (CPM) basis.
  • The price depends on volume, list volume, and list responsiveness.

Email Sponsorships

  • Priced on a flat rate or cost-per-thousand (CPM) basis.
  • May require minimum send volume.
  • Can be used to test list responsiveness and determine if a dedicated (if to the same data set) will be an effective creative.

INO.com offers both dedicated emails and email sponsorships to meet the needs of our advertisers with varying budget sizes.

I’d be happy to discuss all of the options available and what placement(s) would work best for specific offers. We should be able to determine the best method by either having a quick phone call or email conversation.

Best wishes and merry marketing, 


Bob Fladung
Director of Advertising
INO.com, Inc.