One of the most wonderful and frustrating things about Google is that their search algorithms are always changing. They give kudos to sites that are ever-adapting to fit web trends and they penalize sites that follow outdated practices.
Depending on your tech resources, you may applaud this system or you may curse it under your breath.
Google releases many updates every year. It may feel like you need dedicated manpower to simply follow and optimize for these updates.
In May of 2016, Google released the Mobile-Friendly 2 update. This adds ranking boosts to sites that are optimized for mobile when a user is searching on a mobile. Of course, this makes sense – why not show users the results of sites that are optimized for a device that they are currently on?
Smart Insights found in a study that mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%). Give that mobile plays such a strong role in informational and transactional communication, it’s important that sites are easy to read and navigate on mobile devices.
So with this new update, many sites have some homework. Do you?
Besides web-developer updates from Google, here is another resource to keep up with Google’s ceaseless updates.
Director of Advertising