One of the best ways to generate high-quality leads is to use a service like INO.com’s Standard Lead Generation program. Though this technology, we match your offer with select segments of our active trading audience. You can obtain a high volume of leads without sacrificing quality.
Although this is a cost effective and efficient way to generate a high volume of leads for your financial product or service, you can also supplement your lead generation volume through campaigns that require relatively low manpower and cost.
Here are 5 ways to generate free (or nearly free!) leads…
1 – Good, Sharable Content
Does your content just beg to be shared? Having unique and interesting content can go a long way. What about publishing a review of online discount brokers, or maybe a free ebook with a new strategy to trade a specific stock sector? If you produce something of value and encourage sharing, you could get your brand in front of a large volume of perspective customers.
An article by Web Marketing Today lists 7 tips to get people to share your content.
• Make it easy for people to share your content
• Ask people to share your content
• Use images
• Create “round-ups” as blog posts or other content
• Write listicles
• Write strong headlines
• Write long-form content
2 – Social Media
Social media is a very powerful tool that can help your lead generation and sales efforts. Although marketers recognize the power of this medium, some argue that it is not always quantifiable. While this has been true in the past, major platform players like Facebook, Twitter, LinkedIn and Instagram have provided application updates that display, track and measure lead generation campaigns.
3 – Partnerships
Another great way to reach a new audience and generate new leads is through the establishment of a partnership and in turn, the establishment of a new relationship with their audience. Through this partnership, content sharing, email marketing swaps, and referrals can be executed with a mutual benefit as the focal point.
This strategy expands your reach, yet still keeps your target market tight!
4 – SEO
You will win big if people can find you on the web. Search engine optimization (SEO) can help people find you and your lead generation programs. If you’re offering good content, content that people are interested in and actively searching for, then they will be delighted to enter into your lead funnel, if they can find you.
• Get to know your customers
• Research and identify keywords
• Put your customer first
• Use links strategically
• Post new content frequently
• Give it time
5 – Be Generous!
With the right searching, you can find just about anything as free content on the web. You need to beat it, you need to give them that little bit more to draw them in. Once they are in, you need to be generous with your time and interaction. You only have a small window of time to foster a deep relationship that could lead to a sale, therefore, under promise and over deliver. By being generous with your interaction and content, you will beat your competitors and not only collect leads, but monetize them.
Generating high quality leads can be as easy as a simple phone call with me, but there is no reason you can’t take content and rework it to create a great low-cost, low-effort lead generation campaign. Keep in mind that the web has a ton of free content, but truly determine what your potential customers really need and then match it up with the services you provide that can help fulfill that need. Be generous in your offering and remember that your customer’s time is valuable. Then through SEO, social media and partnership campaigns, you can reach a valuable audience who will find you valuable as well.
Director of Advertising