Hello traders everywhere! Adam Hewison here, President of INO.com and Co-creator of MarketClub, with your mid-day market update for Thursday, the 24th of October.
Earlier this week, Apple (NASDAQ:AAPL) unveiled its new lineup of iPads and Macs that are going to push it into the fourth quarter. One key in the presentation that most observers might have missed while focusing on the products, was the fact that Apple intends to include and provide free software like Pages, Numbers, Keynote, iPhoto, iMovie, and GarageBand. These software programs are first class and represent some of the company's crown jewels. It's Apple's new strategy to bring more and more new users into Apple's ecosystem. Once in, it is hard to get out and Apple has you for life.
This strategy reminds me of King Gillette, of Gillette shaving and razors. King Gillette's strategy was simple, give away the razor and I will sell you the high-profit razor blades. In Apple's case, the software is the razor, the iPad, iPhone, the Mac and all of the other Apple hardware pieces are the razor blades. Not a bad strategy for Apple in the tablet wars. [Read more...]