Happy New Year! I can’t believe 2015 is upon us. This is my 16th year with INO.com and things sure have changed since I entered the world of digital marketing. Things are sure to change this year as well. Here are a few trends that I think you will see in 2015…
Merging – Social media, marketing, sales and customer service will all be managed together as more companies recognize the importance of a holistic approach.
Personalization – Companies will continue to market to the individual through better customer relationship management practices.
Analytics – Data analysis will continue to be of prime importance to marketing managers. If a position or creative can’t prove results, then justification for continuation may not be there.
INO.com will continue to adapt our offerings and technology to match industry trends and the needs of our clients.
If you have any questions or would like to chat about your 2015 digital marketing goals, please contact me.
Director of Advertising