If you’ve heard it once, you’ve heard it a thousand times… “Content Is King.” These words were first spoken by Bill Gates in 1996, during the infancy of the Internet. With only a small percentage of businesses holding an online presence, content, any content for that matter, could generate traffic.
Once Google hit the scene in 1998, they changed the way that consumers and businesses searched for information and used the Internet for navigational, informational, and transactional applications. Although content is still important, relevancy and value are heavily weighted factors when it comes to search engine rankings and overall visitor satisfaction.
Content must be relevant to a search query and provide the visitor with enough information so that they do not feel as if their time was unfairly wasted. By ensuring this high-quality content, a publisher can please the SEO Gods and also foster relationships with prospective customers.
Content creation, good content creation, is not easy. It takes knowledgeable writers time to craft a high-quality piece that truly feeds the interest of an audience. In December 2014, we selected 6 writers to form our INO Contributor Team. These writers and analysts, from all backgrounds, regularly contribute content for their prospective trading area. So far, we have heard great feedback from our Traders Blog visitors and our affiliate marketers alike.
INO.com Contributor Team
These contributors will help drive new traffic to INO.com. What does that mean for you? I mean a fresh pool of potential lead takers for your service/product and unique pageviews for display campaigns. We are looking to distributing much more content from our INO.com contributors and we know it will ultimately help our advertisers!
Director of Advertising