It is easy to get into the habit of judging your marketing campaigns based on your previous successes or failures. But, are you holding yourself to unrealistic goals? Are you not setting your bar high enough? It can be difficult to determine your effectiveness when just looking at inward efforts.
In the grand scheme of things when looking at your industry, what does your company’s open rate and CTR look like next to your competitors?
I wanted to share this great email marketing benchmark guide created by MailChimp.
This guide, updated 3/1/16, found that for the financial industry:
Average Open Rate – 21.49%
Average CTR – 2.77%
Average Soft Bounce – 0.72%
Although this guide is not the end all, be all, it is a resource you can use to take a big picture look and see how you measure up!
Have a wonderful week,
Director of Advertising