I wanted to share this great article that I found on The Financial Brand regarding millennials, mobile, and financial marketing. With more than half of Internet consumer time spent on mobile devices, it is imperative that financial companies are not only improving their mobile presence, but also capitalizing on mobile ad opportunities.
This short, but interesting article, explores millennials use of their mobile device in relation to their interaction with financial services. Can you believe that 92% of millennials (those born between 1981 to 1997) own smartphones and 43% own tablets? The way connectivity has changed in the last decade is astonishing, but we must change as technology changes!
When you prepare your mobile ads, it also important to abide by the mobile phone creative guidelines set forth by the IAB. When your ads comply with the guidelines it will enhance user experience, load time, and should improve consumer response. You can find a helpful mobile phone creative guideline cheat sheet here.
I’d love to hear how you are profiting from the mobile revolution. Please comment on this post or reach out to me via our contact page.
Director of Advertising