The Art of Contrarian Investing: Going Against the Crowd for Profit

I think with all the shorting going on, and the group that says "Ford can't possibly go much lower...I'm buying some", we all need to think about the contrarian point of view. For some of us that might be finally biting the bullet and saying "YES the economy is in trouble...I'm shorting!" Yet for others they think, "no chance the Dow continues to bomb like this, Obama will change the economy." Whatever your position, you need to understand exactly what goes into the contrarian mindset and I've asked Jon Lee from to come and enlighten us a bit!


A contrarian believes that certain crowd behavior among investors can lead to exploitable mispricings in securities markets. For example, widespread pessimism about a stock can drive a price so low that it overstates the company's risks, and understates its prospects for returning to profitability. Identifying and purchasing such distressed stocks, and selling them after the company recovers, can lead to above-average gains. Conversely, widespread optimism can result in unjustifiably high valuations that will eventually lead to drops, when those high expectations don't pan out. Avoiding investments in over-hyped investments reduces the risk of such drops. – Wikipedia

Professionals vs. Non-professionals

"Whenever you find yourself on the side of the majority, it's time to pause and reflect."
– Mark Twain

What is the “Crowd”? They are the group of non-performing institutions, individual investors, traders, speculators, and other players in any market that form a collective opinion that is expressed in the terms of a degree of optimism or pessimism. We will call them the non-professionals.

The professionals are the “smart money”. These are the very few  that are aware of crowd behavior and are able to adjust their strategies (long and short) to profit from extreme sentiment. Note: professional does not mean institution by definition. Most institutions are part of the crowd.

The key point to make is that when non-professionals display an excessive amount of optimism or pessimism, the professionals enter into the market and drive prices in the opposite position. Any truly non-professional, one-sided opinion or expectation of a market will be unable to anticipate a movement created by the professionals in the opposite direction that is anticipated by the group of non-professionals. This is contrarian investing, going against the masses that believe in only one direction of a market and taking advantage of their unanimous opinion by crushing them on the other side.

Here’s a diagram I created to illustrate the above point:

How does this work? Some might argue that if everyone’s buying and extremely positive, then why would the market crash? The answer: as more and more investors buy, the market will become fully invested. The last ones buying are the ones that bought into the market when the professionals were selling and will be stuck because of this overhead limit. After everyone’s bought, there won’t be anyone left to sustain the buying. Therefore, a fearful panic ensues and the masses start to sell, most of the times much later than they should have done.

A recent example of massive cash inflow (totaling hundreds of billions of dollars) is shown below. Note that the peak of the NASDAQ was on March 10, 2000 at 5,132.52 at nearly the same time when the largest monthly in flow occurred. Clearly, everyone was invested at the full limit.

The Media’s Portrayal of “Professionals”: An Observation in Barron’s April 28th Issue

This is the “Back in the Pool” issue with the funny-looking bull cartoon testing out the pool’s temperature. Barron’s surveyed “professional” investors and here were some “crowd-like” results:

1) Describe your investment outlook through December 2008:
•    Very Bullish: 7%
•    Bullish: 43%
•    Neutral: 38%
•    Bearish: 12%
•    Very Bearish: 0%!!!

2) Is the U.S. stock market overvalued, undervalued, or fairly valued at current levels?
•    Overvalued: 10%
•    Undervalued: 55%!!!
•    Fairly valued: 35%

These questions were the biggest eye-poppers:

3) Are you beating the S&P this year professionally?
•    Yes: 74%!!!
•    No: 22%

4) Personally?
•    Yes: 72%!!!
•    No: 19%

Here's the most recent chart of the S&P 500:

The media’s definition of “professional” is not always correct so please be aware of the difference. The market is down over 40% year-to-date, so obviously the results have now changed dramatically.

Contrarian Strategies

"The fastest way to succeed is to look as if you're playing by somebody else's rules, while quietly playing by your own.” – Michael Konda

•    Buy when media headlines read the absolute worst and there is no sentiment divide among investors. Once sentiment becomes entirely pessimistic, buy. Also look out for a bottoming of new capital in flows into stocks. Historically, the good time to buy was when capital in flows were between 10 -15%.
•    Sell when everyone is overly bullish and capital in flows into common stock & mutual funds reach a high. (In 1960 the market declined 18%, in 1962 -29%, in 1966 -27%, and in 1968 -37%, while stock ownership levels were between 32- 34%, the highest ever. In 1999-2000, stock ownership levels were at 31-33%, near an all time-high)
•    Don’t fight the trend. If the primary trend is down, go short. If the primary trend is up, go long. Why fight the long-term direction of the market?
•    Watch financial networks and read newspapers and magazines to get an idea of where sentiment levels are. Magazine covers are my favorite.


“Follow the path of the unsafe, independent thinker. Expose your ideas to the dangers of controversy. Speak your mind and fear less the label of 'crackpot' than the stigma of conformity. And on issues that seem important to you, stand up and be counted at any cost.” – Thomas Watson

It’s safe to say that following the real professionals is the way to go. In order to do that, you have to know how they play. There are three points that I stress: 1) there is tremendous pressure and influence to join the crowd and gain easy acceptance, 2) the crowd is wrong the majority of the time, 3) under duress, psychologically, our emotions and objectivity can become distorted and cause us to rationalize (a dominant coping mechanism) or deny (a dominant defensive mechanism) even the basic realities of truth.

Investors will be able to join the crowd when appropriate, but remain flexible to leave the crowd at times when the market warns us. I encourage each investor to respect the nature of human weakness and to become a free-spirited independent thinker.

Jon Lee

7 thoughts on “The Art of Contrarian Investing: Going Against the Crowd for Profit

  1. This is why I am buying DRYS in the wake of sheer global pessimism. Also, when the country said they were going to bail out the banks, I bought the short bank fund SKF at around $145 and on Friday within a week or so it traded at $270. The first time I traded skf it was $116 then sank to $90 then shot to $180. Buy SKF if it pulls back sub $180 again IMO.

  2. Contrarian has always fascinated here's the million dollar question: We didn't even get a tiny struggle at 775 AND the chart (and Adam himself in the video) show that the SP will not stop until 664 or worse, 500.

    Now I bought 100 shares of the SDS short etf at thursday's close because of the above. So...would a contrarian have to have gone long here given that people are down, the world is ending, Jim Cramer wants to run the Treasury etc.??

  3. The only thing that is high, and keeps rising is the US dollar. Is this a short sign?? Everything else is down, including gold and other currencies excluding the Japanese Yen, and every strenghting Chinese Yuan.

  4. "Sell when everyone else is bullish?" If everyone is bullish the trend would be up and this would be a violation of the next "rule of contrary investing", Trade with the trend. Your rules, not mine.

  5. I have to agree with forex shark that there comes the time to start a long position on crude. But don't fight the trend, we are going lower.

    Great post Brad!

  6. The Gold-Oil Ratio

    The Gold-Oil ratio is rising as oil prices fall faster than gold. Beware of taking this as a buy signal.
    Previous buy signals were generated when the oil price rose faster than gold, warning that excess oil profits would soon drive up the price of gold. This time oil profits are likely to go negative as the price falls — increasing selling pressure on gold as oil producers liquidate their earlier surpluses to maintain current expenditure levels. Deflation is another threat. Falling price levels would increase demand for appreciating monetary assets and reduce demand for gold.

  7. A very helpful article on a topic which by virtue of its subject will always lead to strong opinion one way or the other.

    Where we are now with crude oil around the $50 mark suggests this may be a good time to consider being long crude oil. There has been so much pessimism in the market, and we could see a few more tanker's being hijacked, or something on an even larger scale..

    And even though the dollar has been strengthening, perhaps gold is also worth a closer look as a buy and hold.

    At uncertain times like this, the yellow metal or perhaps even silver looks promising.

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