IT DOESN'T MATTER WHAT YOU THINK ... what matters is

What a crazy week last week with the iPHONE launch.

What the heck is going on with APPLE and the markets in general?

Crude closes over $71 a barrel,
soybeans traded limit up, and the stock market is alive and kicking. Interest rates are over 5% and the subprime mess is still out there in the merky underworld of voodoo finance..

So, what's really going on in the markets?

But first, I have an important question for you.

What's an iPHONE or APPLE's stock or any market really worth?

This just in:

In this weeks poll 72% of our members said they would not buy an iPHONE.

O.K., maybe that's a trick question, but here's the short million dollar answer.

IT DOESN'T MATTER. Let me say that again. IT DOESN'T MATTER.

Why would I say something like that, why doesn't matter?

Here's a cruel reality of the marketplace.

It doesn't matter where these markets are headed. What matters most is you get the direction right.

The reality is, these are trading markets. They are all driven by market sentiment.

That's the kind of markets we are in right now, and we are likely to stay in this mode for quite some time.

What matters most is that you get the direction of the market right. You can only determine the trend by using pure market action. The easiest way to do this is by using a program the tells you in plain english what the
market is doing.

Take a look at these complementary market videos.

Don't let the hype, hoopla, news and chat rooms fool you. A market can only do three things, it can go UP, DOWN or SIDEWAYS, that's it!

When you hear about the next hot market, that is headed for the moon. Just say to yourself "it doesn't matter". That way you will know when to get in and more importantly, when to get out.

Take the next several minutes and watch the movies and let me know what you think.

Here's to thinking "it doesn't matter" and your best trading year ever.

Adam Hewison
__________________________________________________________________

About Adam:

Adam Hewison is a former floor trader and past member of several major
exchanges, including the International Monetary Market (IMM) a
division of the Chicago Mercantile Exchange in Chicago, Index and
Options Market(IOM) Chicago, New York Futures Exchange (NYFE) and The
London Financial Futures Exchange (LIFFE). Adam is the author of
"Right on the Money, The Definitive Guide to Forecasting Foreign
Exchange Rates" and numerous other financial ebooks and web movies.
His latest project, MarketClub is a new web site dedicated to catching
big moves in the markets using Adam's "Trade Triangles" approach.
"Learn how to use MarketClub"

Time to BUY or SELL APPLE???



The iPHONE has ARRIVED



But let's go back and hear and see what Chairman of APPLE, and
master salesman Steve Jobs had to say at this years MacWorld.


POW!!! Just like that the excitement started and hasn't stopped since.

Wall Street immediately took notice and pushed APPLE's stock up from $85.15 on January 9th, to a high so far this year of $127.61.

Now what?


If you are already a member of MarketClub you know that we are long APPLE from 95.91 on 4/24. You also know exactly where we are placing our stops to lock in profits.

If you are not a member of the MarketClub, watch this free video and find out where we are placing our stops.

Be sure to watch the market action for APPLE on Monday. It should quite a show.

Have a great weekend,



There's an old adage on Wall Street that goes something like this ...

Date: June 25, 2007.

From: MarketClub Headquarters

Subject: Apple's new iPhone

Dear reader,

There's an old adage on Wall Street that goes something like this, to make money in the market you "buy the rumor and sell on the news".

What this adage reminds me of is the upcoming launch of Apple's iPhone.

Let me be right up front with you. I am a huge fan of Apple (not just a computer company anymore). I have been using Apple computers since 1982. Hey, that's 25 years I have been buying Apples and tapping away at their keyboards.

How time flies.

OK, enough with the sentimental stuff... so here we are just days and hours away from what everyone at Apple would like us to believe is the product launch of the century.

The iPhone

Is Apple going to sell 10 million iPhones in 12 months?

Is all the hype already built into the stock price?

If Apple fails to sell 10 million iPhones, is that a huge failure in the eyes of the market?

But hey, let's be fair, the phone is cool, way cool. So what if the cost is $499 or $599 ... Apple has reached icon status like few other companies in the world It's not the money, it's the status and the cool factor of owning an iPhone that matters most to users, Forget the fact that they just paid an arm and a leg for a communication and entertainment device.

But, there's more, or a Steve Jobs would say ... "Oh, And There's Just One More Thing".

Well Steve Jobs is more than a comeback kid. Here's a guy who in his early 50's (he was born on the 24th of February 1955) who has to be the coolest guy on the planet, after all it was Steve who saved Apple from extinction

It was Steve who along with his brilliant British designer Jonathan Ive created the #1 icon of a generation, the iPod. Here they are coming at us again, with something we have, don't need ... but gotta have ... the iPhone.


But not so fast, Apple stock has been on a tear, and lots of investors are betting the iPhone is going to be a huge success ... how huge? That's what the market is going to tell us on Monday when Apple stock opens up to trade after its rock star debut this weekend.

But nothing goes up forever, and that's what got me thinking about that old Wall Street adage "Buy the rumor sell on the News".

Now, I am not saying that you do just that, buy the rumor and sell on the news. What I am saying is that come this weekend, the iPhone goes on sale at 6.p.m. Friday across the country. The speculation on Monday is going to go something like the first weekend of a major new movie release. You know, you've probably heard it every weekend ... box office receipts were x millions of dollars, but analysts expected a bigger opening and were disappointed with ticket sales. Or it could go something like this, record opening for iPhone, Apple scores a slam dunk with long lines of iphoneiacs (this is a name I coined for people who have gotta be the first to have an iPhone) waiting outside all AT&T stores nationwide.

We will see.

The Chinese have a saying/curse, "... may you live in interesting times." Well, if your Apple or AT&T I guess these are very interesting times.

The key to Apples fortune with the iPhone is to watch the market action on Monday and Tuesday. This action will tell the true story of were the iPhone is going to lead Apples stock price.

Come Monday, professional traders are going to judge how much of the iPhone hype is already built into the market and what is the upside potential for this stock. It's all based on perception.

Big weekend, but not big enough. Small weekend but lot's of interest in buying the phone later. It's all perception.

But, as Steve Jobs would say, "Oh, And There's Just One More Thing". That one more thing is MarketClub's "Trade Triangle" approach. The chart clearly shows on September 5, 2006, MarketClub dynamically flashed a buy signal at $70 a share.



The question is when does MarketClub get out? The only way to answer that question is to watch this video.

One last thought.

I can't help thinking that Bill Gates is out there somewhere thinking to himself "I should have killed Apple years ago." and "Why can't I be cool like Steve".

Old rivalries never end, they just get more interesting.

That's all for today.

Don't forget to tune into the Apple stock show this coming Monday on the NASDAQ, it ought to be interesting.

Every success trading Apple.

Maybe hedge funds are too smart for their own good.

There used to be a time when investing was simple.

You know what I mean, you buy at 10 and sell at 15 and make 50% on your money. I can understand that, and so can most investors.

I have to admit that some of these off book derivatives that banks and hedge funds are creating and trading are just not that simple to understand.

When the time comes, and it will, you will see, the you know what, hit the fan. Some of these hedge fund managers will see that a lot of stuff that looked good in computer simulations may not look or work as well in the real world (see the sub prime melt down).

Just look at what happened to this hedge fund, Amarath Advisors who lost 6 BILLION and how they thought they where smarter that the markets.

And now the Blackstone Group has gone public with great fanfare. Now that's going to be an interesting one to watch. I am going to be watching this one closely, if it drops below its initial public offering at price of $31.00 it could spell problems for the whole market. If this stock trades below 30 you are going to see a lot of press and finger pointing and speculating that we are seeing a top in the markets.

The only way to consistently be successful in the market is to learn how the market works, have a game plan and have two other key elements necessary for success.

Here they are:

* Discipline

* Diversification

Once you understand how the markets work, have a game plan, and master discipline and diversification, you are on your way to success.

Every success in the future,

Some Sunday morning thoughts on the market ...

Well here it is Sunday morning and I am thinking about the market. That's not so unusual, as I think about the market everyday.

But what I am thinking about this particular Sunday morning is the market action last week. The negative action has to have been disappointing to the bulls.

Let's examine some of the facts of what traders are looking at and what has them worried.

Interest rates: Last week the 10 year Note inched higher yet again and interest rates closed higher for the week. The upward trend in interest rates remains positive, this is not a good sign for the stock market.

Crude Oil: Forget the Middle East that's a disaster already. If that was not enough you have Nigeria which is not exactly going along with anyones game plan. Bottom line, oil closed higher on the week. I would not be surprised to see oil trading over seventy dollars a barrel on Monday or Tuesday of the new trading week. This is not a good sign for the stock market. Higher fuel costs, translate into higher food cost, which translates into higher inflation, which means higher interest rates. These are not good signs for the stock market.

OK, let's sum this all up by looking at the market itself. As I have said before, listen to the market as it tells you what it wants to do. Last week the Blackstone Group went public. This to me was a pretty bearish sign. Here you have some of the smartest guys on the planet selling their assets to the public. Think about it for a second, would you if you are making all this money in all these private deals cut the public in for a share of the pie???

My guess is, if the principals of Blackstone are still around in a few years they will take Blackstone private again with a stock buy back.

Just a thought.

Back to the market. Three weeks ago MarketClub flashed a "Trade Triangle" exit signal on the Dow. The same exit signal held true for the S&P. The lone exception was NASDAQ which managed to inch to new highs last week.

For the record, the major trend for all the indexes remains positive according to the MarketClub formula.

The bulls argue that there's lot's of liquidity and that stocks are cheap relative to whatever metric du jour they are using to measure stock values.

I say watch the market and not the words of the talking media heads. Always remember market action trumps market talk every time.

Here's what I expect will happen. Look for and expect more volatility in the markets. The easy money has been made. Look for money to become more expensive to borrow as rates climb higher. The wild card has to be oil. Under seventy dollars is under the radar for most market mavens and media pundits. Over seventy dollars and it's a whole new ball game.

So there we have it, the Ying and Yang of the market. Are we seeing a top in the global stock markets or is this the pause that refreshes.

For me, I am going to watch the market action and MarketClub's "Trade Triangles" as I know they offer the most subjective view of what the future holds.

Anyway, that just some of the things I am thinking about this Sunday morning. Have a great week in the market and remember there is usually a bull market somewhere in the investment world and MarketClub can help you find it.

Cheers,