Ladies are putting down the lipstick and picking up the necessities.

Ladies are putting down the lipstick and picking up the necessities.

US consumer have been used to spending hundreds on self-gratifying purchases; things that entertain us, make us look rich and make us attractive. However, the recession has emptied the movie theaters, the BMW dealerships and the cosmetic counters.

The things we once wanted are being put on the back burner to afford the things we really need. I learned how dire times really are when Elizabeth Arden (NASDAQ:RDEN) and Estee Lauder (NYSE:EL) came out with their sales and earnings forecast last Friday.

Watch my new video here:

Take a look at this video of Estee Lauder and see where we got short this stock using our "Trade Triangle" technology. What's nice about this technology is that it can use previous market action to help you get in and ride the trend (to profit from news and earnings). How valuable would that type of information be to you?

Every success in the markets,

Adam Hewison
President, INO.com
Co-creator, MarketClub

Testing your Trading System

I just got permission from Norman Hallett, from Thedisciplinedtrader.com, to show you an excerpt from his newebook, "How To Design and Construct an Effective Trading Plan".  This ebook is not for sale to the public and is only offered to the students of his buzz-worthy "The Disciplined Trader Intensive Program" where he trains traders to be mentally and emotionally disciplined.

I've personally known Norman for years and his programs are the best in the industry, and his knowledge is used by top traders including many within INO.com. He's giving away 4 special reports which I highly recommend grabbing while they are still free, HERE.

This excerpt is about Testing Your Trading Plan... and it's worth the read... because without a tight trading plan... you're nowhere as a trader ...

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Developing a successful trading system based upon your specific goals and a set of trading rules form the heart of your trading plan. These two documents wrap around the “fuzzy” part of your personal goals, aspirations, strengths and weaknesses and your preferred style of trading. But how do you know when you have a system that will meet your needs?

Today’s trading environment makes becoming a successful trader much easier that in the past. The electronic age has not only greatly reduced transaction costs but has also mad available a wealth of information available from any place on the globe. One of the most positively impacted industries was that of the world of finance. One of the most profound effects was that of the evolution of electronic trading. Not only did it offer 24 hour trading capabilities but it changed the trading paradigm. As a result of computer to computer bid-ask matching, many of the most knowledgeable people in the industry-the market makers and floor traders-suddenly found themselves no longer needed. Indeed, the new technology forced them out of the pits and into the field of education. In the logical pursuit of putting food on the table, many former “insiders” needed to leverage their knowledge. As a result, new online trading institutions have sprung up on the net Now, the independent trader community has access to formerly closely held information on not only the mechanics of trading like a pro but also the more subtle psychological considerations of being a trader.

Part time traders and aspiring full time traders can now have access to knowledge not formerly available to the public. From online courses to full time mentoring, the internet has opened up a whole new opportunity for a person to carve out a new and potentially very rewarding career without needing to take time out from an ongoing profession or to convert free time into productive time (many “house wives and stay at home dads are exploring the possibilities of trading). Indeed, businesses of all types are entertaining the idea of using a portion of company free cash for trading purposes. In view of the low levels of returns offered by most financial institutions, if a trader can develop a fairly low risk way of generating an ROI above 10%, many capable business owners are looking at trading as part of a new way of generating additional revenues to help optimize assets.  But is it possible to develop a trading system that is relatively low risk?
The answer is yes.

Given that you have put in the time to learn about investing and the types of investment vehicles that you feel are best for you to trade in, the trading plan is the first step in the process. As mentioned in Chapters 5 and 6, step by step procedures need to be developed and formalized into a document or checklist. Once you have established your procedures, the next step is to try the out.  Before the advent of paper trading via an actual trading platform, aspiring traders were more or less forced to sink or swim with their money on the table.  However, today, aspiring traders can build a professional trading plan and test it out before getting rolled by the pros.

When undergoing the testing of your trading system, you not only get to test your system but you also become experienced in using the trading platform and all its nuances. Moreover, you become comfortable with the trading process and how best to set up entry, exit and stops. In addition, most brokerages have seemingly come to the realization that many investors want to become educated and take a more active part in managing their investments. As a result, brokerages now make a much more serious effort to educate their clients by offering regular seminars and online webinars on trading education.

As mentioned before, the paper trading account is one of the most important tools a trader can have. Not only does it allow testing to help come up with a system that produces at least a 65% win-loss ratio over at least 100 trades, but it also provides a “safe harbor” when a system needs to be taken out of action for adjustment if production is not what it should be. Most traders will set up a trading rule whereby if the win-loss drops below its expected win-loss ratio over a certain time number of trades, the trader becomes obligated to stop trading and go back to paper trading to troubleshoot the system. Indeed, paper trading is the test bed.

Most statisticians will say that a significant sample size is about 100 test trades but this is just a rough estimate. A better way would be to test in different market conditions. For example, how does your system function during an up market with moderate volatility, in a down market with low volatility, etc, etc? However, this could take some time so as a general rule, it is probably a good idea to do at least 100 trades to develop the win-loss ratio but take into consideration that the macro economic environment of the market can have a distinct impact on how your system performs.

To read the rest of this post please CLICK HERE.

Trading eBay... Sure Beats Selling Your Stuff.

EbayWe've all heard about eBay (NASDAQ: EBAY), the internet auction site. But, did you know that eBay is a really great stock to trade?

In my new eBay video, I will show how to make money trading in this stock, and how it has produced stellar Ebay Moviereturns in the past 12 months for members following MarketClub's "Trade Triangle" signals.

The video is about eight minutes long and you'll see step by step every signal we took to produce some mighty good returns.

Now you may have bought items on eBay, or you may have sold items there... but you can make money on eBay by just trading it.

Watch Video By Clicking Here

My new video shows all, is available now, and you can watch it for free. I think you'll be amazed at the opportunities that eBay presents on a regular basis.

Enjoy the video,

Adam Hewison
President, INO.com
Co-creator, MarketClub

Here's to the success of our new president and the success of the country

What would happen if we all made a positive pledge to the country?

MySpace Celebrity and Katalyst present The Presidential Pledge

As always we encourage you to give us your feedback and comments.

Adam Hewison

President, INO.com

Co- Creator, MarketClub

5 Major trading pitfalls you must avoid at all costs!

5 Major Trading Pitfalls you must avoid at all costs!

What every investor and trader MUST AVOID to succeed.

Pitfall #1. Betting the farm. Let's be realistic. Not every trade is going to be a winner. Here is a simple rule for you to remember. Never commit more than 10% to any one position. When I was trading in the pits in Chicago I heard for the first time about the "RIOTRADE". Simply put, you take a huge position in the market. If it works out, you are a hero. If you lose, you leave home and head for Brazil. Again, NEVER BET THE FARM ON ANY POSITION.

Pitfall #2. Planting too few seeds. This one goes hand in hand with the first pitfall. The key here is diversification and following several markets. Ken watches 30 markets and looks for profit opportunities in each one as they occur. PLANT MORE SEEDS AND YOU CAN ENJOY MORE WINNERS.

Pitfall #3. Jumping the gun. Patience, patience, patience. This is perhaps one of the toughest things for traders to remember, particularly after they have taken some good money out of the market. JUMPING INTO A MARKET BEFORE ALL INDICATORS ARE POSITIVE CAN CAUSE UNNECESSARY LOSSES.

Pitfall #4. The hope trap. This is one of those pitfalls that goes completely against human nature and it is the biggest account killer. What I am talking about is hanging onto a losing position in the desperate hope that it will turn around. A SIMPLE SOLUTION IS TO ALWAYS PLACE A STOP ON EVERY MARKET POSITION AND DO NOT CANCEL IT!

Pitfall #5. Leaving the barn door open. Don't let your profit evaporate. Once you are in a profit situation continue to move your protective stop to lock in a profit. STOPS ARE IMPORTANT TO BOTH PROTECT INVESTMENT CAPITAL AND LOCK IN PROFITS.

Adam Hewison

President, INO.com

Co-Founder, MarketClub