Let's start off with Under Armour Inc. (NYSE:UA). This company, located in Baltimore, is making some serious moves into the social media heath-fitness app market. Kevin Plank, who is the founder and chairman, just paid $560 million, an astronomical amount of money or so it would seem for two fitness apps.
MyFitnessPal has more than 80 million registered users and UA has called it "the leading free resource" for providing calorie-and-workout-related data. UA is paying $475 million to acquire the service.
UA will pay $85 million for Endomondo, a fitness tracking platform that lets users map, record and share workouts through social networks. It has 20 million registered users in Europe. Continue reading "Under Armour, Greece And The End Of An Era"