"A" Is For Apple And Its Upcoming iWatch

Rumors and trademark filings from Taiwan to Turkey are fueling the Apple rally. It's no secret that the next big thing from Apple (NASDAQ:AAPL) is going to be an iWatch.

Is the iWatch going to be a game changer for Apple? Apple is one of the few technology companies in the world that has both the design and execution skills to bring a first-class smart watch to the market.

With Sir Jonathan (Jony) Ive heading up Apple's design team, the odds for a successful product being born out of Apple are good. Jony Ive is the same brilliant industrial designer who created many of Apple's biggest successes. Tim Cook, Apple's CEO, is coordinating and orchestrating supply chain logistics and marketing, and we're likely to see a first-class product coming out of Apple sooner, rather than later.

One thing Apple does perhaps better than any other company is to brand and develop a cult-like following. This was particularly evident when Steve Jobs, Apple's founder, was still with us. Many iPhone and iPad users will be quick to adopt whatever Apple is offering and with its huge installed base of users and cultists, it is going to be hard to see how this product could fail.

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