If you're not familiar with Twitch, it is a video game playing business that attracts 55 million unique viewers a month. That's enough viewers to put it among the 15 most heavily trafficked websites in the world.
So what exactly is Twitch and why did Amazon.com Inc. (NASDAQ:AMZN) shell out close to $1 billion to buy this company? Here is my take, young men's eyeballs. Young men are some of the hardest demographics to track for advertisers. The combination of Amazon and Twitch could be a killer combination for Amazon to sell products to this particular demographic.
So how does Twitch make money? The company shares its advertising revenue with people who broadcast over its service. While the audiences for some broadcasters are so small they make little money, on the other side of the coin, some broadcasters are said to earn over six figures a year. Continue reading "Is Twitch a game changer for Amazon.com Inc. (NASDAQ:AMZN)?"