By The Associated Press
Here are highlights of recent quarterly earnings reports from selected Internet and media companies and what they say about the state of spending on advertising:
April 12: Google Inc. says its revenue, after subtracting ad commissions, totaled $8.14 billion in the first quarter. Analysts were expecting revenue of $8.09 billion on this basis. Google's revenue was helped by a 39 percent increase in "paid clicks," but the prices of its search-driven text ads continued to decline. The so-called "cost-per-click" for these ads declined 12 percent from the same time a year earlier.
April 16: Gannett Co. reports a 25 percent drop in first-quarter net income, as advertising in its newspapers continued to decline. Broadcasting revenue rose, helped by advertising related to autos, the Super Bowl and political campaigns.
April 17: Yahoo Inc. says that after subtracting commissions paid to its advertising partners, revenue was $1.08 billion in the first quarter, up slightly from last year. It marked the first time since the third quarter of 2008 that Yahoo's quarterly net revenue has increased from the previous year. Continue reading "What earnings reports have revealed about ads" →